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Maybe you’ve been daydreaming of traveling the world, but every time you get close, that pesky fear swoops in. Or perhaps you are ready to leave your city/country, but the mere thought feels like a tidal wave of overwhelm. Or you’re eyeing the job market, but the whole process seems like a labyrinth.
You’re not alone – I’ve walked in your shoes, multiple times! Trust me, I get it. When I took my first step at 19, leaving Portugal to pursue my studies; when I ventured to Australia without a job in hand; when I set my sights on Grad school in the US, the same crossed my mind. Through every twist and turn, one thing became clear: I wished for a guiding light, someone who understood the path I was on, someone like me.
That’s why I’m here now, ready to be your beacon of support.
Let’s be honest, we all yearn for a guide who mirrors our journey, someone who’s walked the path we aspire to, and isn’t afraid to start anew. I searched for that person, but I never found them.
So, here I am, ready to be that guiding for you. Let’s embark on your journey together!
Here’s a snippet of my journey that’s shaped me:
Because everyone deserves a shot at life that’s richer and deeper! If you’re looking for a nudge or a guide when it comes to making those BIG life shits – be it globe-trotting for half a year, relocating to a fresh city or country, or pivoting careers – I’ve got the experiences, tools and know-how to steer you right.
I’d be honored to share what I’ve learned to help you seize what you desire in life.
I would be honored to share what I have learned to help you achieve what you desire in life.
How I Can Help
For deeper insights, potential collaborations, or simply to start your own adventure, let’s connect!
Delivered 20+ projects to Fortune 500 on media budget decisions based on pricing and marketing-mix models – Main KPIs: ROI/ROAS, effectiveness, elasticity, and volume % contribution
Reduced projects’ data wrangling time by 2 hours by creating a streamline process in python with data transformation steps
Supervised a team of 10+ on data collection, preprocessing, and modeling validation practices
Automated open-ticket email reminders saving 10 hours of work monthly by leveraging python functionalities
Reduced data reporting time to half by building a Tableau dashboard
Mentored two students through daily training sessions on reporting and data decisions
Reported up to six labor trends quarterly to leadership by collecting local industry and employment data
Defined up to three TAFE certifications to be created based on research showing the high ratio of skills in demand and skill-trained professionals
Converted 150+ B2B leads by piloting a media plan focus on press, social, email marketing, and SMS actions
Boosted newsletter open rates by up to 40% by implementing responsive supports and segmented audiences
Raised $10K in returns by providing webinar training to sales on product functionalities and usage
Rose monthly revenue by 10% by creating marketing strategies focus on influencers and kit deals
Increased email engagement by 30% using the results of A/B testing of 10K users
Achieved email open rates of 25% and conversion rates of up to 5% by leveraging new social media strategies
Reported monthly KPIs (sales, ROI, ROAS) to inform stakeholders on e-commerce profitability and trends
Led market analysis on SWOT, pricing benchmarks, and 4Ps to better position the brand in international markets
03/2019 – 08/2020
M. S. in Analytics
09/2011 – 10/2013
B.S. in Digital Marketing
09/2009 – 09/2012
B.A. in Communication
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