EXPERIENCE

My Work
Marketing Science. AI. Impact.

10+ Years 

in Analytics, AI & Marketing Science

4 Global Companies

Tech, CPG, and Market Researching

Impact Across AI & Marketing Science driving measurable business results 

Cross-Functional Leadership working with global teams and stakeholders

July 2026
LinkedIn
Marketing Science Lead
July 2026
June 2025 - July 2026
Snapchat
Marketing Science Lead
June 2025 - July 2026
January 2024 - June 2025
PepsiCo
AI & Strategy Manager
January 2024 - June 2025
June 2022 - July 2023
Meta
Marketing Science Partner
June 2022 - July 2023
June 2020 - June 2022
Circana
Senior Solutions Lead
June 2020 - June 2022

Featured

INFLUENTIAL WOMEN

Community that features and highlights inspiring stories from women

Daniela is a Marketing Science and AI leader with over a decade of experience helping global organizations turn data into measurable business impact. She is passionate about making AI and analytics more accessible through speaking, writing, and mentoring.

Skills & Languages

Programming

SQL

Python

Tableau

Resources

1:1 Professional Mentorship

The Ultimate Data Science
Career Guide

The Ultimate
Career Toolkit

Analytics

A/B Testing 100%
AI 100%
Data Mining 70%
Machine Learning 100%

Languages

Spanish
English
French
Portuguese

Growing really fast

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Instagram per post views

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Tiktok Subscribers

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Instagram Subscribers

Reporting

Tableau

Google Analytics

MS Office (Excel)

Design

Photoshop

InDesign

Lightroom

Let's Connect